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| Website Planning & Tips.
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| After much thought and consideration, you finally took the plunge and decided it was time to have your own website. That’s a great accomplishment in itself. However, now it’s time to actually plan your website. This can be a very tricky process, but don’t worry; here in Cape Logo we’ve made it easy with this Website Planner. We will take you step by step by taking your planning to new levels from the beginning to the end.
An effective plan starts with quality information, and to get quality information you need the right questions. Use this Cape Logo website design planner to help nail down your website goals and collect the materials necessary for web development. The more time and effort your organization devotes to this information gathering process, the more likely you are to build an effective, customer-driven, and well-staffed web presence.
Here are some things to think about when planning your website:
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Planning:
- What advantages would you like to gain from your website?
- What disadvantages do you think you may encounter?
- How do you plan to overcome those disadvantages?
Target Market:
- Who is your primary target market?
- Who are the main customers you wish to reach?
- Who is your secondary target market? (If any)
- To whom do you sell or want to reach primarily? Other businesses or to the general public?
- How will your website compare to the way your business / organization currently operates?
- Are you planning an online brochure to enhance your marketing or showcase your product / service?
- Would you like to receive orders and sell merchandise over the internet?
Setup:
- Have you selected a domain name for your website? Is it currently registered?
- Will your site need a security certificate?
- Will you be processing credit card transactions?
Advertising and Promotion:
- How will you generate demand for your product or service?
- Will you offer banner ad space?
- Will you offer referrer bonuses?
- Will you offer contest-based promotions?
- Will you offer coupons for using the website?
- Will you be participating in email marketing?
- On what other media will you be advertising your business?
- Will you be adding your website information to that media?
Customer Service:
- Who will be answering email generated by the website?
- Will your customers have a phone number at which you can be reached on the website?
Functionality:
Which functional features should your website offer? Consider:
- e-commerce/shopping cart
- site search
- customer service/support
- tech support
- discussion forums
- newsletter
- catalog/information
- order forms
- feedback form
- member logon
- password protected areas
- SSL-encrypted areas
Information:
Which informational elements should your site contain? Consider:
- about us page
- contact us page
- copyright notice
- privacy statement
- disclaimer
- sitemap
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